Agriculture brand Nufarm leverages its local credentials and appeals to Australian farmers
Nufarm, a world leader in seeds and crops protection solutions, is appealing to the patriotism of Australian farmers by leaning into the trials and tribulations they have faced in recent years in its new campaign.
The ‘Australian Through and Through’ campaign comes from Cummins & Partners, which was appointed to the creative and media accounts for the brand in June.
The TVC feature scenes from regional Australia over time in order to reinforce Nufarm’s credentials as an Australian community focused business.
