Simon Ryan and Joseph Pardillo make three new hires, taking Ryvalmedia to a headcount of 20

Ryvalmedia, the media agency sitting underneath Simon Ryan’s Ryancap holding group, has made another three hires, including two former Carat staffers who previously worked with Ryan and Ryvalmedia’s managing director, Joseph Pardillo.

The agency said the hires coincide with a “stream of new client wins equating to over $27m in new business since July”.

Isabella Jackson joins as group media director after nine months at Stratosphere and seven years at Carat, while Sarinna Harte also leaves the Dentsu Aegis Network agency after 13 years to become media operations and systems manager. Andrea Abbondanza has also been appointed SEO manager.

The new hires, clockwise from top left: Isabella Jackson, Andrea Abbondanza, and Sarinna Harte

The new hires make Ryvalmedia a team of 20 led by Pardillo, after the business was introduced to the market in July.

“This trio injects a truly diverse range of experience and skill sets to what we are building for our client partners, who combined, galvanise our foundations centred on a client-first obsession with everything we do,” Pardillo said.

Ryan and Pardillo

“We have a best-in-class approach to systems and tools that ultimately fuel our expertise across digital business strategy, holistic media planning, and implementation consultancy under the one roof. Continuing to invest in top talent and expanding our diversity of capabilities while the market faces headwinds is critical in positioning ourselves well for the future.

“We must continue to design an end-to-end infrastructure for the new economy as businesses and brands pivot towards new streams of sustained growth.”

Jackson said she was “lucky enough to be exposed to great clients while previously working alongside Joseph” and noted the “fresh crew at Ryvalmedia are all gurus in their field and passionate to boot”. Harte added that the new agency is “engineered for the future and geared for the ‘new normal'”.

Ryvalmedia recently won a pitch to partner with AKA

The Melbourne-based office has recently been engaged by Stratton Finance, Chromagen, Voost Vitamins, Defeat Diabetes, Modern Movement, and Alto Health. Last month, the business won a pitch for a strategic partnership with marketing company AKA, and acquired a small digital agency, which saw Ryan and Pardillo reunite with a number of former Dentsu colleagues.

Pardillo left Carat as managing director in February after eight years with agency, and Ryan departed as CEO of the Dentsu Aegis Network in 2018 after almost three years in the role and almost 10 at the group, including six years leading Carat. He became managing director of commercial at Carsales the following year, but resigned last December after a year in the role.

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