AGT widens the gap on Masterchef

Tim Burrowes

May 18, 2011 9:37

The march of Australia’s Got Talent has continued with last night’s episode delivering Seven an audience of 1.783m – comfortably ahead of Ten’s 1.373m for Masterchef.

By contrast, the third offering in the 7.30pm timeslot, Nine’s Customs, rated just 670,000.

Meanwhile Seven’s Winners & Losers was third for the night with 1.367m metro viewers, according to preliminary overnight ratings from OzTam.

Nine’s rough night saw Nine News and A Current Affair the only shows above 1m for the network.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

@#$ 18 May 11

Masterchef is a very professional production – but who are they really targeting? Brands and Advertisers or viewers. They need both ingredients to make a good recipe. Too much of one and the offering falls apart!

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