Ahm unveils new brand work by Clemenger BBDO Melbourne
Health insurer Ahm its showing its customer the type of health insurance they really need in its first campaign out of Clemenger BBDO Melbourne.
The new campaign follows the brand’s a review of the panel, with the Ahm adding Clemenger BBDO Melbourne to its roster.
Ahm first appointed DDB Melbourne in 2014, and will continue to work alongside Clemenger BBDO Melbourne going forward.
In its new piece of work, ‘Health insurance you might actually use,’ ahm tries to position itself as the health insurance that really matters.
The ad shows a woman named Susan who has been lying on her couch after a day of binge watching TV.
As the camera moves out, the ad reveals Susan is in a very awkward position, before a voiceover suggests she will suffer from ‘telly neck.’
It aims to portray everyday situations which result in a need for health insurance, introducing new ahm “covers” to suite the needs, such as ‘Binge watching cover with physio.’
Clemenger BBDO Melbourne’s creative director Evan Roberts said the campaign offers modern day situations Australians can relate to, and scenarios they need insurance for.
“For most of us, health insurance and when we use choose to use it is quite a mundane, every-day experience. It’s nothing spectacular, just modern-day scenarios we can all relate to – and scenarios we need insurance for.”
Amanda Romeo, head of marketing at ahm, said the campaign aims to build on the brand’s foundation and style of communication.
“As a brand we reflect our straightforward approach to private health insurance through our black and white style of communication. This campaign is a great build on this, as it brings the brand into the context of our consumers’ lives,” Romeo said.
“By showcasing relatable scenarios the campaign builds a stronger link between the ahm brand and our consumers.”
The campaign will run across broadcast, out-of-home, digital and social.
Clemenger BBDO Melbourne’s client include NAB, Myer, AirBnb and Bonds.
