Ai Mawdsley joins ntegrity as general manager

Digital agency ntegrity has appointed Ai Mawdsley to the newly created role of general manager.

Mawdsley joins the agency from her previous stint at consultancy firm Accenture where she was the manager of ventures and acquisitions.

Ntegrity CEO Richenda Vermeulen and Mawdsley

During her time at Accenture Mawdsley played a large role in executing the consultancy’s acquisition of The Monkeys in May last year.

Mawdsley held her role at Accenture for almost three years after being promoted from her previous commercial pricing manager title.

Richenda Vermeulen, founder and CEO of ntegrity, said in a statement: “Ai is widely recognised for her work at Accenture, both in managing complex challenges and bringing people together. She’s the exact type of leader we look for: brilliant, hard-working, kind and resilient.

“Her understanding of the key components of fast-growth agencies, as well as her management excellence and financial acumen are key to supporting our rapid growth.”

“Ntegrity is a standout for me in the Australian digital landscape. They have excellent staff and client retention, are in a strong financial position, and are industry-leading in their approach. Their key challenges are scaling sustainably and building in systems to support their exponential growth, which I’m confident I can step in and guide. I’m excited to be part of their story, and make an impact here,” Mawdsley added.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.