Ai-Media scores over 99% in first external captioning quality audit
Speech-to-text innovator Ai-Media has released the results of its first independent external captioning quality audit.
The announcement:
Speech-to-text innovator Ai-Media today released the results of its first independent external captioning quality audit, achieving a score of 99.13% measured by the international NER benchmark.
Ai-Media provides captioning for television broadcasters including Nine Network Australia, Foxtel, Fox Sports, Australian News Channel (Sky News), and others. The result announced today is for Ai-Media’s first quarter of service to the Nine Network ending March 2014, based on an independent external auditor sampling and scoring 13 programs at random.
Ai-Media is the first Australian captioning provider to appoint an independent auditor to assure quality for its clients and their viewers. NER is an international standard that stands for Number, Edition error and Recognition error. It measures the speed of captions, the delay between speech and caption text, and the number and types of errors.
Ai-Media CEO Tony Abrahams said: “We will publish the results of our independent quality audits as part of our commitment to transparency and continuous improvement. Quality sits at the heart of everything we do, and we have internal quality processes and measurement in place across the business. We welcome comments and feedback directly, and via our social media sites.”
Independent quality auditor Robert Scott said: “Notable in the review was Ai-Media’s commitment to delivering block captions for the Nine Network’s News and Current Affairs programming. This synchronous presentation of accurate caption text results in increased quality scores and most importantly better comprehension by the viewer”.
Source: Ai-Media press release
I’m just wondering how they captioned Christopher Pyne’s little outburst in Parliament yesterday.
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That’s funny. They must not of caught the program where they wrote c**t instead of cousin, referred to someone as having AIDS, when they were actually 8th, the fact that there is text on screen that isn’t in the actual audio track (and I mean a lot of it), the fact that some grabs don’t have any captions at all, I was watching the weather and still reading captions from a story two previous stories in the queue before the weather, the fact that one of their daytime bulletins was virtually incomprehensible the whole way through, and the list goes on…
By the way, their independent auditor is their consultant, on their payroll, and Channel 9s! And NER has not, and most definitely IS NOT recognised as an acceptable measuring tool, neither domestically or internationally, by any reputable provider or government, and is just another ‘option’ that has been put out there by another interested party. Ai-Media decided to just ‘take it up’ because they’re all about the spin.
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Anonymous … we had junior staff on that night. Some weird looking bloke by the name of Christopher. He’s undergoing further training but we don’t think he’ll make the grade.
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Hi Steve. Thanks for replying. While what you’ve said may explain one night, it certainly doesn’t explain all the issues I had described. Not to mention the fact that you had junior staff on air! Oh, and it’s good to see that you publicly put down your staff and call them “weird looking”. That’s professional…
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‘Steve’ is not a member of Ai-Media’s staff, nor do the comments reflect the position of Ai-Media.
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