AI will be great for agencies – if they can harness its power
The race is well and truly on for agencies to adopt artificial intelligence into their everyday work practices.
As an industry often seen as ahead of the game, the advertising sector is feeling the pressure to adapt the technology at scale – or risk being left behind, says Jaime Nosworthy, CEO at The Pistol.
Like anything new, there are concerns about AI, particularly its long-term impact on jobs.
A new study from Ipsos revealed that Australia led the world in nervousness about AI, with almost a third believing it will replace their current job, and only 44% trusting the technology.
It’s a common concern, particularly with the rapid evolution of AI technology and tools, developed to make life (and marketing!) easier for businesses.
