AIMIA boss admits awards ‘didn’t cut it’ as most attendees missed winner announcements

The new CEO of the Australian Interactive Media Industry Association (AIMIA) David Holmes has admitted last week’s awards event “didn’t cut it” after most of the 550 attendees struggled to see and hear who the winners were.

Source: AIMIA/ Facebook

Source: AIMIA/ Facebook

As part of a move to “try something new” and inject “more camaraderie and co-operation” into the evening AIMIA had moved last Thursday’s ceremony to The Argyle bar in The Rocks, Sydney. However, fears over the weather led the audio visual team to decide to host the ceremony indoors rather than in the courtyard, as had been planned.

Because of the layout of the pub, which has low wooden beams and support pillars, most of the attendees could not see the screens, whilst the sound was not loud enough to hear any of the speeches or who had won the awards.

HolmesHolmes told Mumbrella: “The AV guys really let us down. It would have been a perfect evening if we had set up as we wanted, outside, but the AV guys thought it was going to rain. that stopped us doing what we wanted to.”

The AV was handled by an external company, not The Argyle.

Today Holmes sent a note to attendees thanking them for their participation, and urging them to go to the AIMIA website to view the presentations which “we have worked hard on”.

However, he said he was “very happy” with the new format, and said the awards had “broken even” after several years of losing money.

He added: “We are looking at how we can involve the Queensland and Victoria chapters more for the national awards, and are looking at hooking up satellite venues for 50-100 people in both cities to take part in next year’s awards. We’re the interactive industry, if we can’t do that we have to take a look at ourselves.”

Holmes’ note to attendees:

“I was pleased to see so many members networking, celebrating and enjoying each others company. In fact, we had just under 550 turn up on the night.

The feedback has been great and most members I’ve spoken to realise we are trying something new to maintain the energy and keep the awards moving forward after 20 fantastic years.

Next year we will be working to maintain the fantastic sense of camaraderie and community spirit that was achieved this year but will be ensuring a greater focus on the work, winners, finalists and judges.

The weather forecast moved the awards inside which just didn’t cut it from an a/v perspective and I would encourage everyone to view the winners, finalists and photos from the event on the new AIMIA website. We will ensure the presentations are prominent and clear next year. The calibre of entrants was brilliant and a source of great inspiration so if you missed anything check it out via the site.

We will also be working with Queensland and Victorian AIMIA State Chapters to develop a more National event for the first time next year.

Finally, a huge thank you to our patrons and sponsors whose support meant the 20th AIMIA Awards broke-even ensuring other member programs are not impacted by the event.

Thanks again for making the night so memorable.”

Were you there on the night? Tell us what you thought using the comment feature below.

Alex Hayes


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