AiMCO updates Influencer Marketing Code of Practice, adds Guide to Gifting and Ad Disclosure

August 10, 2021 10:06

The Australian Influencer Marketing Council (AiMCO) has today released an update to the Influencer Marketing Code of Practice, along with providing a new Guide to Gifting and Ad Disclosure.

AiMCO was established to drive trust, accountability, and transparency in the growing sector of Australian influencer marketing with the Code of Practice, launched in July 2020, to provide a set of working practices to support brands, agencies, and creators.

AiMCO has updated its Influencer Marketing Code of Practice and new Guide to Gifting and Ad Disclosure

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

AIMCO Australian Influencer Marketing Council Detch Singh Guide to Gifting and Ad Disclosure Hypetap Influencer Marketing Code of Practice Tegan Borman