AiMCO updates Influencer Marketing Code of Practice, adds Guide to Gifting and Ad Disclosure

The Australian Influencer Marketing Council (AiMCO) has today released an update to the Influencer Marketing Code of Practice, along with providing a new Guide to Gifting and Ad Disclosure.

AiMCO was established to drive trust, accountability, and transparency in the growing sector of Australian influencer marketing with the Code of Practice, launched in July 2020, to provide a set of working practices to support brands, agencies, and creators.

AiMCO has updated its Influencer Marketing Code of Practice and new Guide to Gifting and Ad Disclosure

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