AIMCO welcomes new agencies and creators
AiMCO has announced the addition of new agency and creator members, including Made by Muse, Ace Creators, and prominent influencers Dr Krystin Sommer, Hannah English, Matty Fahd and Ryan Jon.
The announcement:
The Australian Influencer Marketing Council (AiMCO) has added several new agency and creator members to its stable in recent months, taking its overall membership base to record heights.
Talent agency Made by Muse, and gaming and pop culture influencer agency, Ace Creators, have signed as AiMCO members for 2025/2026, along with creators Dr Krystin Sommer, Hannah English, Matty Fahd and Ryan Jon, affirming their commitment to the national influencer marketing scene.
Made by Muse is a talent agency and creative network representing some of Australia’s leading lifestyle, food, and travel creators. Its roster includes standout talent such as Gather & Feast, the culinary hub led by Ashley Alexander; travel creators Haz and Loz; and vegan chef and model Chloe Wheatland, among others.
Ace Creators is a creator management company focused on connecting top-performing gaming and pop culture content creators with brands in Australia, the UK and the US. Its clients include leading YouTube, TikTok and Twitch creators like JoelBergs, Australia’s largest short form comedy creator, Australian Twitch streamer, GeekGG, YouTube sensation Memeio, and TikTok live streamer, Tahlia Games, among others.
Child development expert Dr Krystin Sommer (@drkrystinsommer) has amassed more than half a million followers on TikTok and Instagram. Her content includes practical advice and hacks to help parents deal with behavioural challenges, boundary setting and helping kids build emotional regulation skills.
Hannah English (@hannahcollingwoodenglish) is a content creator, beauty writer and pharmaceutical scientist with a clinical research background. She is passionate about breaking down the science behind skincare.
Matty Fahd (@matty_ef) is well-known for his commentary on Network 10 program Gogglebox, alongside his wife Sarah and best mate Jad. He is also the co-host of popular podcast The Dads and The Docs, with fellow Goggleboxer Adam Densten, and has more than 150,000 followers across TikTok and Instagram.
Ryan Jon (@ryan.jon) is the co-host of the Toni and Ryan Podcast, one of Australia’s biggest independent comedy shows with a cult-like fanbase, millions of monthly views, and a fiercely loyal community. He’s passionate about building online communities and helping brands connect with audiences in ways that feel fun and human.
Made by Muse co-founder, Philippa Gray, said: “As an independent agency, joining AiMCO is a way for us to stay connected to the wider industry and contribute to shaping the future of influencer marketing in Australia. We’re proud to represent a community of creators doing amazing work, and being part of AiMCO helps us ensure we’re growing with the industry.”
Ace Creators director, Richard Heath, said: “As one of Australia’s leading gaming and pop culture creator agencies, joining AiMCO is an important step for us in strengthening our industry presence and contributing to best practice in influencer marketing. At Ace Creators, we’re passionate about building ethical, results-driven partnerships for our creators and brand partners. Being part of AiMCO ensures we remain at the forefront of industry standards and innovation.”
AiMCO managing director, Patrick Whitnall, said the new partnerships demonstrate the strength and diversity of Australia’s influencer marketing scene.
“We’re thrilled to have such a wide range of brands, agencies, creators and businesses choosing to become members of AiMCO,” he said.
“Our partnerships with Made by Muse and Ace Creators, and Krysten, Hannah, Matty and Ryan, are demonstrative of the diversity within the AiMCO member base and the industry itself, as the influencer marketing space nationally continues to evolve.
“As the sector grows, what remains at its core is a commitment to best practice – the growing number of AiMCO members just shows that brands, agencies, creators and businesses are taking their influencer partnerships seriously and want to ensure they’re prioritising trust and transparency with audiences.”
For more information on AiMCO, visit www.aimco.org.au
Source: Third Avenue Consulting
