Air New Zealand named the most reputable brand across Australia and New Zealand

Air New Zealand has been named the most reputable brand in Australia and New Zealand for 2020, in a study which tracks the trust, esteem, good feeling, admiration and respect respondents attribute to brands.

In Australia, Qantas followed Air New Zealand, making the two the only travel or tourism brands to appear in the top 10.

The study was conducted online by The Rep Trak Company between 18 February and 11 March in Australia, and between 17 February and 4 March in New Zealand, just prior to the local COVID-19 outbreaks. Over 10,000 Australians and 2,000 New Zealanders were surveyed.

Air New Zealand came out ahead of Qantas in Australia

Air New Zealand chief marketing and customer officer, Mike Tod, welcomed the news in light of the disruption that has been caused by the pandemic.

“This award belongs to our hardworking people, who despite deep uncertainty about the future, continue to represent our nation and airline with pride, serving our customers with outstanding dedication,” Tod said.

“Our Aussie connection began 80 years ago, when we took our first flight to Sydney’s Rose Bay on 30 April, 1940. Australia is Air New Zealand’s largest international market and before COVID-19, at peak times we operated around 375 flights a week across the Tasman.

“While we’re down to a handful of international services and a fraction of our domestic flying for essential travel and cargo, we’ve been overwhelmed by messages of support and care from customers. Thank you Australia, and New Zealand, for continuing to put your faith in us. Our Air New Zealand family can’t wait to welcome you on board again, when we can.”

New entrants to the top 10 in Australia were Australia Post and Microsoft. Meanwhile, the study also posted a positive result for the automotive industry, with Toyota coming in third and Mazda placing eighth.

Oliver Freedman, APAC senior vice president at The Rep Trak Company, said: “We cannot say with certainty what the impact of the crisis will be on perceptions of corporates in Australia and New Zealand, but the results of this year’s study serve as a useful reminder of the companies that entered this crisis with the highest levels of trust, admiration and respect among the general public.

“We also know that people will give the benefit of doubt to, and continue to support, companies that have stronger reputations—which will go some way to limiting the long-term impact of COVID-19 on some of the businesses at the top of this year’s rankings.”

Chief executive officer for The Rep Trak Company, Kylie Wright-Ford, added: “In times of crisis and uncertainty, having a consistently excellent reputation – as Air New Zealand does – is invaluable. Based on more than 20 years of providing data and actionable insights to companies globally we know people will continue to support companies that have stronger reputations.”

Earlier this week, the annual Trusted Brand Survey, commissioned by Reader’s Digest, named Princess Cruises the most trusted brand in its category.


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