Air New Zealand named the most reputable brand across Australia and New Zealand

April 28, 2020 10:59

Air New Zealand has been named the most reputable brand in Australia and New Zealand for 2020, in a study which tracks the trust, esteem, good feeling, admiration and respect respondents attribute to brands.

In Australia, Qantas followed Air New Zealand, making the two the only travel or tourism brands to appear in the top 10.

The study was conducted online by The Rep Trak Company between 18 February and 11 March in Australia, and between 17 February and 4 March in New Zealand, just prior to the local COVID-19 outbreaks. Over 10,000 Australians and 2,000 New Zealanders were surveyed.

Air New Zealand came out ahead of Qantas in Australia

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Air New Zealand Kylie Wright-Ford Mike Tod Oliver Freedman Qantas The Rep Trak Company

2 COMMENTS

Pass your torch, please 1 May 20

None of the big 4 banks for Australia.
Also no Woolies, Coles, Optus, Telstra.

The tribe has spoken.

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Michael 14 May 20

Interesting contrast with the Kiwis – three banks plus a grocery chain with 50% market share in their top 10. They obviously have warmer feelings to their banks and grocers than we do. Perhaps Aussie banks and chain stores should have a look over the ditch and learn something.

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