Air New Zealand rebrands ‘the airline of Middle-earth’ in new hobbit-themed safety video

Lord of the Rings character Gollum leads the way

Air New Zealand has launched a Hobbit themed in-flight safety video as part of its branding as the airline of Middle-earth middle earth theme.

It comes after the airline partnered with Tourism New Zealand earlier this year ahead of the new Academy Award winning Peter Jackson directed film, The Hobbit: An Unexpected Journey.

The four minute flight of fantasy was created in conjunction with Jackson’s special effect company Weta Workshop. It features an appearance from Jackson himself as well as wizards, orcs, elves and a digital Gollum pointing out the safety hazards.

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