Air New Zealand rebrands ‘the airline of Middle-earth’ in new hobbit-themed safety video

Lord of the Rings character Gollum leads the way

Air New Zealand has launched a Hobbit themed in-flight safety video as part of its branding as the airline of Middle-earth middle earth theme.

It comes after the airline partnered with Tourism New Zealand earlier this year ahead of the new Academy Award winning Peter Jackson directed film, The Hobbit: An Unexpected Journey.

The four minute flight of fantasy was created in conjunction with Jackson’s special effect company Weta Workshop. It features an appearance from Jackson himself as well as wizards, orcs, elves and a digital Gollum pointing out the safety hazards.

Passengers also have the chance to win a trip to ‘middle earth’ where the film was shot by spotting a secret code within the video.

The kiwi airline is known for its engaging safety videos, with previous ones including Air NZ staff wearing nothing but body paint, NZ’s Rugby Union team the All Blacks, and it most recent, USA fitness guru Richard Simmons, clocking over 2.6 million hits on YouTube.

The safety video will be rolled out across all flights from today.


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