AirAsia launches heated bus shelter

AirAsia has created a heated bus shelter to tie in with the idea that the airline can take Melburnians to warmer climes this winter.

Two of the shelters have been erected – on Collins Street and St Vincent’s Plaza in Melbourne – and will remain in place for a week.

AirAsia worked with JC Decaux Innovate, Rapid Media and Publicis Mojo on the campaign.

“AirAsia wanted to do something special for Melburnians by making their morning commute a little warmer, as well as remind travellers that now is the perfect time to escape the city and head for warmer climates,” said AirAsia X marketing manager Australia Stuart Myerscough said.