Airtasker launches first campaign under new CMO via Thinkerbell

Airtasker has released its latest campaign titled ‘The Joy of  Done’ via independent agency Thinkerbell following a competitive pitch.

The campaign features a version of Beethoven’s ‘Ode to Joy’, specifically the iconic “dun dun dun”.

In one of the 30-second spots, a father uses Airtasker to set up a dinosaur-themed party for his daughter from setting up the party decorations to the aftermath.

Airtasker CMO Noelle Kim, who was appointed in July 2021 from Facebook, said: “We are fortunate to work with some of the best agencies across the industry when bringing this new brand platform to life starting from the insight. Our occasion led communication strategy truly reflects the unique value that Airtasker brings and the creative strikes the right balance between the functional message of breadth of tasks with the emotional benefit you feel when you get things ticked off your to-do list. We fell in love with the audio mnemonic from the moment we heard it and believe it will be a core part of our brand DNA for years to come.”

Thinkerbell executive creative tinker Paul Swann commented: “By reinterpreting Beethoven’s Ode to Joy, we’ve leveraged a universally-known and memorable piece of music to create a new sonic brand device. This distinctive device will appear within all of the brand’s communications and also throughout the platform’s integrated product experience. This work is uplifting and distinctive, which we feel captures the experience of using Airtasker.”

UM, who handled media for the campaign, Sydney strategy director Matt Furlong added: “This is an important and exciting campaign to drive growth and trust for Airtasker. The creative is fun and our media will help it shine in the right moments, context and mindsets across screens, audio, OOH and some strong integrated partnerships with Nova and Mamamia.”

The omni-channel campaign launches in Australia this week and in the United Kingdom later in the year. It will be on mass media channels including those mentioned above.

Airtasker appointed Two Mad Cowboys as its creative agency in June 2020 and the agency launched the ‘Task Smarter’ campaign for the brand in October 2020. Two Mad Cowboys no longer works with the brand and was not invited to pitch for this campaign.


Client: Airtasker

Chief Executive Officer: Tim Fung

Chief Marketing Officer: Noelle Kim

VP of Brand: Angeline Lee

UK Country Manager: Douglas Toy

Brand Specialist: Carina Tam

AU PR Manager: Andrea Philips

Global Market Performance: Sophia Zhang

Creative: Thinkerbell

Thinker: Oliver Herzog

Head Thinker: Kiely Decker

Creative Tinker: Lucas Fowler

Chief Thinker: Adam Ferrier

National Head Production Tinker: Grant Anderson

Production Tinker: Claire McDonald

Executive Creative Tinker: Paul Swann

Creative Tinker: Jack Burton

Media: UM

Sydney State Strategy Director: Matt Furlong

Senior Client Director: Lauren Thornborough

Senior Integrated Planner: Rahma El Sayed

Trading Manager: Emelia Manns

Planning Manager: Katie Jackson

Production: 13Co

Director: Armand de Saint-Salvy

Executive Producer: Roy De Giorgio

Producer: Charity Downing

DOP: Tim Tregoning

Editor: Joe Morris

Post Production: Vandal

Music/sound: Song Zu

Research Agency: Fiftyfive5

Influencer Agency: Amplify

BTL Creative: Doublestar


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