Alphabet (Google) reveals US$12.73bn revenue in Q4 2021 APAC financial results

Alphabet (Google) has today released its earnings and revenue for the December quarter of 2021, both globally and for the APAC region.

In Q4 2021, Google generated US$12.732 billion (A$17.86 billion) in revenue in the APAC region, an increase of 28% year-on-year, and 9% the previous quarter.

Google advertising pulled in US$61.24 billion (A$85.86 billion) in sales, up 33% year-on-year. And while Google’s ad business continues to subsidise its cloud expansion, Google Cloud revenue grew 45% year-on-year.

Total revenues for Alphabet in the fourth quarter came to US$75.33 billion (A$105.97 billion) up 32% year-on-year. The global giant reported an overall net income of US$20.64 billion (A$28.95 billion).

YouTube ads brought in US$8.63 billion (A$12.09 billion) in Q4 2021, while Google Services, which include, products and services such as ads, Android, Chrome, hardware, Google Maps, Google Play, and Search, totalled US$69.4 billion (A$97.3 billion)

Traffic Acquisition Costs (TAC), the metric used to describe what the company pays other websites to acquire traffic, came in at US$13.43 billion (A$18.83 billion).

Alphabet and Google CEO, Sundar Pichai, said: “Our deep investment in AI technologies continues to drive extraordinary and helpful experiences for people and businesses, across our most important products. Q4 saw ongoing strong growth in our advertising business, which helped millions of businesses thrive and find new customers, a quarterly sales record for our Pixel phones despite supply constraints, and our Cloud business continuing to grow strongly.”

Ruth Porat, Alphabet and Google CFO, said: “Our fourth quarter revenues of $75 billion, up 32% year over year, reflected broad-based strength in advertiser spend and strong consumer online activity, as well as substantial ongoing revenue growth from Google Cloud. Our investments have helped us drive this growth by delivering the services that people, our partners and businesses need, and we continue to invest in long-term opportunities.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Alphabet APAC region December quarter financial results Google Google Advertising Google Cloud Google Services loss profit Q4 2021 Ruth Porat Sundar Pichai TAC

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