Airtasker signs $6m deal with oOh!media
Community marketplace Airtasker has signed a $6 million media partnership with oOh!media.
In a bid to ramp up its investment in brand awareness across Australia, the partnership – announced to the ASX on Wednesday morning – will allow Airtasker to scale through access to the out-of-home company’s 35,000 sites across the country, including billboards, street furniture, airports, office towers and retail centres.
Airtasker’s CEO, Tim Fung, said outdoor media was the no-brainer route to take to achieve this goal.
Happy to explain: Have your task completed by weekend warriors.
The second paragraph literally starts with “In a bid to ramp up its investment in brand awareness across Australia.”. Are you suggesting that a broadcast channel like Out-of-Home can’t do that?
id imagine the vast majority of australia doesnt know what an airtasker is. The product still needs explaining.