F.Y.I.

Ajax names everyday messes in new tongue-in-cheek campaign

June 11, 2025 9:12

Colgate-Palmolive and VML have launched a playful campaign – The Ajax Dictionary of Disasters’ – that rebrands household messes with disaster-inspired names.

The announcement:

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Topics

Ajax Ashleigh Wright Colgate-Palmolive Jack Delmonte VML

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Ajax names everyday messes in new tongue-in-cheek campaign

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