F.Y.I.

AJF Partnership announces Jayne Brady as general manager

AJF Partnership has promoted Jayne Brady to general manager and Susan Bird to head of operations.

The announcement:

Leading independent creative agency, AJF Partnership, has announced the promotion of Jayne Brady to General Manager and Susan Bird to Head of Operations to support the continued growth of the agency.

Founded in 2005, AJF Partnership has grown to become one of Australia’s largest and most effective independent agencies – growth that agency partners Andrew Foote, Andrew Fabbro, Adam Francis and Joshua Stephens attribute to the agency’s commitment to developing outstanding talent.

“Our business has been successful due to an unwavering focus on our people,” Partner Andrew Fabbro said.

“It can be tough to offer long-term career paths in this business, but it’s something we pride ourselves on, with a number of long-term staff growing into leadership roles within the agency. As such, it is immensely rewarding to acknowledge two of our most valued people with these senior appointments,” he added.

Brady, who was the sixth employee AJF Partnership hired in 2006, will add the role of General Manager to her current title of Director of Client Services.

“Jayne has proven herself to be a consummate advertising professional with a rare commercial maturity and astuteness that our clients love. It’s been a pleasure to watch her career develop and her promotion to the role of General Manager is most deserved,” Fabbro said.

Bird joined AJF Partnership in 2012 to run the Officeworks business, and has overseen the account for five years during which Officeworks has won numerous effectiveness gongs, including a coveted IPA Effectiveness award in London in 2016. She was elevated to the board of AJF in 2016.

“Susan is an outstanding team-builder with the skills and temperament to make running big, complex pieces of business look easy. We’re looking forward to her helping AJF to become an even more efficient and effective agency as our first Head of Operations,” Fabbro said.

He added, “We are fortunate that in Jayne and Susan we have leaders who not only drive effectiveness for our clients, but are wonderful role models for the up and coming stars of AJF.”

AJF Partnership recently made Effie Awards history, receiving the Grand Effie for its Dare Iced Coffee campaign – making it the only Australian agency to ever receive two Grand Effies, the first being in 2014.

Agency clients include Holden, Officeworks, Bupa, Target, Lion, Coles Liquor, Goodyear Dunlop Tyres, Forty Winks, Mondelez, Brown Brothers and The Jodi Lee Foundation.

Source: AJF Partnership media release

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