Akcelo appoints Jayde Smith as group director of technology
Akcelo has named Jayde Smith as group director of technology.
The announcement:
Brand experience and innovation agency Akcelo has announced the appointment of Jayde Smith to the growing technology team, stepping into the newly created role of group director of technology.
Jayde joins the agency following a nine-year tenure at DDB Group Australia, where he held senior technology roles and delivered award-winning technology and innovation work for iconic brands including McDonald’s, Volkswagen, Westpac and Coles.
In his new role, Jayde will lead Akcelo’s technology team in partnership with existing Head of Technology Richard Scanlon, who is shifting into a hands-on engineering and technology architectural role. Together, they’ll continue to build on and refine the deep technical capabilities at Akcelo, spanning native mobile engineering, commerce experiences, large scale martech and CMS implementations along with bespoke product and service development.
Aden Hepburn, CEO and co-founder of Akcelo, said: “Jayde’s appointment reflects our continued investment in building a world-class technology and innovation offering that sits at the heart of how we deliver connected brand experiences at scale. Jayde is known for his collaborative approach and passion for driving incredible solutions, he brings a wealth of experience in agency–client partnerships, product development and platform delivery, all of which will be key to advancing Akcelo’s broader technology offering to our wonderful client partners.”
Jayde will also champion Akcelo’s fast moving agentic AI push across the technology team and help to further enhance and deepen Akcelo’s client relationships from a technology standpoint. This will support the agency’s continued delivery of both bespoke and enterprise-level technology solutions, along with the creation of innovative customer experiences for some of the world’s most ambitious brands.
Jayde Smith, newly appointed group director of technology at Akcelo, commented: “I’m thrilled to join Akcelo as Group Director of Technology. The opportunity to lead a growing innovation practice, drive creative technology forward, and work alongside people I’ve admired and collaborated with for nearly a decade made this move incredibly compelling. At a time when technology, creativity and brand experience are intersecting in powerful new ways, I’m excited to help shape what the future of marketing looks like — and to do it with a team that’s not only ambitious, but also deeply passionate about delivering remarkable work.”
Source: Akcelo
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