Akcelo revs up road safety platform for TAC

October 9, 2024 9:51

Days after formally taking its creative account to pitch, the Transport Accident Commission (TAC) has tapped Akcelo to release a campaign tackling road safety for motorcycle users.

The campaign is set to go live at Philip Island’s 2024 Australian MotoGP – a motorcycle event that brings in more than 100,000 visitors from across Australia and the state.

The platform coincides with an activation at the racing event, designed to amplify the campaign’s messaging and further engage with the motorcycle rider community.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.