Akcelo revs up road safety platform for TAC
Days after formally taking its creative account to pitch, the Transport Accident Commission (TAC) has tapped Akcelo to release a campaign tackling road safety for motorcycle users.
The campaign is set to go live at Philip Island’s 2024 Australian MotoGP – a motorcycle event that brings in more than 100,000 visitors from across Australia and the state.
The platform coincides with an activation at the racing event, designed to amplify the campaign’s messaging and further engage with the motorcycle rider community.
“This is significant work at an iconic Victorian event. We’re eager to engage MotoGP fans and riders to enact change,” said Akcelo’s managing partner for Melbourne, Jon Kenyon.
According to the creative agency’s brand strategy partner, Simon McCrudden, the campaign is a vital piece of work in promoting safe riding practices, particularly in the use of wearing protective clothing.
“The need to drive behaviour change for Victorian riders and increasing their use of protective clothing is paramount,” McCrudden stressed.
“Riders represent under 4% of all registrations, but account for 25% of serious injuries and 18% of deaths on the road. This brief is one we are excited to partner with TAC in helping solve.”
The collaboration between Akcelo and TAC is the latest business win for the agency in recent months.
In early October, Akcelo was named as the innovation and brand experience organisation that assisted McDonald’s in bringing its famous Grimace Shake to Australian shores. Moreover, September saw the company’s team grow with the addition of a new group strategy director – Sean La’Brooy – who left the United States after completing a five-year stint at Droga5 New York.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
2024 Australian MotoGP
Akcelo
Jon Kenyon
MotoGP
motorcycle riders
Philip Island
Simon McCrudden
TAC
Transport Accident Commission
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