Akkomplice launches first work for Sorbent

January 15, 2024 10:37

Akkomplice has launched its first major brand campaign for toilet paper brand Sorbent, Mumbrella can reveal.

The agency was appointed lead strategic and creative partner after a competitive pitch in November 2022, taking over from the incumbent Thinkerbell.

The new campaign, ‘Behind Every Great Australian’, marks the brand’s return to the nation’s screens with its first spot in several years.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

1 COMMENTS

TM 19 Jan 24

Loved the new Sorbent ad – Glen is good

User ID not verified.

Latest

AFL beats NRL in overall fan numbers: Deloitte report

ABC to overhaul its digital front end, consolidate web platforms

Outsourcing entry level jobs is shipping learning overseas

Seven West CEO Jeff Howard’s $1.25m pay package faces shareholder revolt

Dan Murphy's stares consumers down in first campaign with BMF

Akkomplice launches first work for Sorbent

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE