Akkomplice wins Sorbent creative account in competitive pitch
Melbourne independent agency, Akkomplice, has been appointed as the lead strategic and creative partner for Sorbent, following a competitive pitch.
Akkomplice will take over the account from incumbent creative agency, Thinkerbell. The Australian tissue product brand previously worked with Clemenger BBDO.
Citra Yunika Sihotang, senior brand manager at Sorbent said: “Throughout the pitch process, Akkomplice demonstrated strong strategic thinking and a bold creative approach that we are confident will take the Sorbent brand to new heights.”
Chief creative officer at Akkomplice, Glenn Dalton added: “From our early chats with the Sorbent team, it was evident we shared the same ambition to not just remind Australians about Sorbent by rolling out the same playbook, but to reinvigorate the brand for today’s audience. We couldn’t be more excited to be working with such an iconic Australian brand.”
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