Akkomplice launches new Grove Juice campaign, taps The Producers to direct

October 30, 2023 10:08

Creative agency Akkomplice has launched a new campaign for its client Grove Juice, tapping Olivia Altavilla, director at The Producers, to assist across every step of the process.

The brand’s platform, ‘Get Up To Some Good’, aims to playfully, but simply, capture real-life moments.

Glenn Dalton, chief creative officer at Akkomplice, said throughout the ideation and execution phases, he and Altavilla agreed the ad had to have a “looseness” to it.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.