Michael Hill and CHEP Brisbane pull on heartstrings in new Christmas campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Another Christmas campaign has launched this week, as Michael Hill Jeweller is showcasing how to have a ‘Christmas to Remember’, via CHEP Brisbane.
The spot follows an emotional story of a family going through some changes, with the father embarking on a new relationship.
The daughter struggles to come to terms with the change in her family dynamic, and just when it seems all hope is lost, she gives a gift to show her acceptance of her father’s new relationship.
Jo Feeney, chief marketing officer at Michael Hill, said: “This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season.
“Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life.”
CHEP Brisbane’s creative lead, Christy Peacock, added: “This year’s story celebrates the special connection between dad and Evie, his teenage daughter.
“Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.”
Last week, Target and Salvos both launched their Christmas campaigns, via their long-standing agency partners AFJ Partnership and The General Store, respectively.
Target’s spot encourages people to ‘Target All The Way’, focusing on its offerings across the Christmas experience. Meanwhile, Salvos’ ‘Gifts that mean more’ spot humorously plays on preloved items, and the consideration that goes into searching for unique pieces.
Michael Hill’s ‘Christmas to Remember’ campaign is rolling out across TV, cinema, online, social, press, OOH and in-store in Australia, New Zealand and Canada.
Credits:
Client: Michael Hill Jeweller
CEO: Daniel Bracken
Chief marketing officer: Jo Feeney
Group brand & marketing manager: Libby Collison
Senior marketing manager: Michael Garlick
Agency: CHEP Network Brisbane
Managing partner: Christine Gannon
Executive strategy director: Katie Peacock
Account director: Alex Pavlos & Jane Harding
Executive creative lead: Christy Peacock
Executive producer: Tania Jeram
Production company: LARCHMONT TV New Zealand
Director: Noah Marshall
Managing partner: Ngaio McCreadie
Managing director: Olivia Reddy
Head of production: Luke Kneller
DOP: Marty Williams
Production designer: Bruce Everard
Post production:
Editor: Tim Mauger, The Editors Sydney
Online: Stu Cudzow, The Editors Sydney
Producer: Adrian Konarski, The Editors Sydney
Colourist: Sofie Friis Borup, Company 3 New York
Sound engineer: Timothy Bridge, Sonar Music Sydney
Producer: Haylee Poppi, Josh Pearson Sonar Music Sydney
Music supervision: Karl Richter, Mel Pantz Level 2 Music Melbourne
Media: OMD
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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