AKQA and Emotive surprise contenders as shortlist for Optus media and creative emerges
The list of contenders lining up for a slice of Optus’ marketing budgets has emerged, with branded content creators Emotive and digitally-centred creative agency AKQA the wildcard entrants in the process.
As Mumbrella revealed in June the telco has been conducting a review of its creative and media accounts which put a number of agencies on alert.
While the telco is entertaining several agencies on its creative roster it is understood the media pitch is a three-way fight between incumbents Starcom, Havas Media and UM.
On the creative side the inclusion of Emotive and AKQA suggests the telco may look to parcel off pieces of the business, or create a deeper roster of specialists to engage on a project-by-project basis.
