Aldi attempts to convince skeptics to switch supermarkets

Aldi is attempting to convert its skeptics in its latest campaign which sees some of the store’s biggest fans attempt to get them to switch to the discount store.

The Supermarket Switch Challenge, created by BMF, follows three sets of sceptics and Aldi fans across Melbourne, the Gold Coast and Sydney as they are introduced to the stores, with the fans attempting to convince the skeptic to make the switch.

BMF planning director Ali Tilling said in a statement: “Answering those barriers ourselves wasn’t enough. We wanted to use the genuine passion that exists for ALDI – a rare thing for any brand, let alone a supermarket – to challenge doubters to give us a go. Thousands of ALDI fans answered our Facebook call-out, nominating themselves and a ‘sceptic’ friend, relative or partner for the challenge. We chose a fan-sceptic pair from NSW, Queensland and Victoria.”