Aldi Australian supermarket of the year again in satisfaction awards

Aldi has been named Australian supermarket of the year for 2014 in the Roy Morgan Research Customer Satisfaction Awards. ALDI

The awards recognise businesses that deliver high levels of service and customer satisfaction, with this being the third time the low-cost supermarket chain has won since the awards commenced in 2011.

Oliver Bongardt, Aldi managing director buying, said the award was vindication of the brands approach to customers in the Australian market.

“It is true testament to Aldi’s values and our commitment to deliver Australians the best possible supermarket experience”, he said.

“Everything we do is designed with one goal in mind – to enable Australian shoppers to live richer lives for less. Making sure our customers are satisfied with their experience at Aldi is a big part of this, which is why we offer permanently low prices, an award winning product range and a quality in-store experience.”

Aldi has averaged 30 new stores a year since arriving in Australia, describes itself as one of the nation’s top retailers and has revenues on track to reach $9.3 billion by 2019 according to investment giant USB.

With Aldi now holding a 10 per cent share of the market it as seen as a real threat to the current duopoly held by market giants Coles and Woolworths; who control 74 per cent of the market between them, according to Roy Morgan Research, .

“In today’s environment, where social and mainstream media is quick to name and shame half-hearted (and worse) service, it is vital that excellence is also publicly recognised and celebrated. The Roy Morgan Customer Satisfaction Awards do just that — with the best and brightest of 2014. Aldi’s continued commitment to customer satisfaction is commendable and we are thrilled to award them Supermarket of the Year 2014,” said Roy Morgan Research CEO, Michele Levine.

The annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer Single Source survey, as well as Roy Morgan’s Business Single Source survey.


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