ALDI continues Good Different platform with new retail ads
ALDI has continued its Good Different brand platform by launching a series of new retail ads.
The announcement:
ALDI CONTINUES ITS ‘ALWAYS ON’ GOOD DIFFERENT RETAIL PLATFORM VIA BMF
In a sea of sameness, ALDI is different, Good Different. Its shopping experience and product offering is like no other: bringing high quality products at the lowest possible prices to customers –
every day.BMF’s rapid, low-cost factory for simple product/price advertising has produced over 64 TV ads, 48 OOH executions, more than 60 radio ads, along with weekly catalogue, website, in store POS
and social posts. With a healthy dose of ALDI humour and retail tactics, including individual product/price ads and basket competitor comparisons. Here is a selection of the best:Radio campaign:
Pork Ribs, Rump Steak and Porterhouse Steak: https://youtu.be/8qpbP-1NF9U
TV campaign:
Pork Ribs: https://youtu.be/z7Xaqinoq_Q
Olive Oil: https://youtu.be/JgAOTpCZ_TQ
Bacon: https://youtu.be/onEYdpunlu8
Mandarins: https://youtu.be/Izen0ebj6CkCredit list:
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Art Directors: Jack Robertson and Jane Tjokrowidjaja
Copywriters: Millicent Malcolm, Lisa Down, Emily Field and Rob Boddington
Executive Planning Director: Christina Aventi
Head of Planning: Ali Tilling
Planner: Kellie Box
Managing Director: Steve McArdle
General Manager, ALDI: Paul Coles
Senior Account Director: Aisling Colley
Account Director: Sid De
Senior Account Manager: Olivia Longson
Account Manager: James Arnold
Account Executive: India Gates
Agency Producer: Katie Harper
Director: Giovanni Pacialeo
Production Company: Helium
Post Production: Vandal
Editor: Patrick Townsend (Offline) and Phil Stuart-Jones (Online)
Producer: Ben O’Donnell
Music and Sound Production: Rumble Studios
DoP: Viv Scanu
ALDI Marketing Director: Mark Richardson
ALDI Marketing Manager: Lachlan Sweet
ALDI Marketing Assistants: Katherine Franulovich and Madeline Caleo
