Aldi sticks a child to the fridge as an ‘epic reminder’

Supermarket chain Aldi has promoted its special buys by taping a child to a fridge.

The ad shows a dad opening the fridge, turning to his wife to ask “Darling what is this?” as he sees the child.

“I’m an epic reminder,” the child says.

“Of Aldi special buys,” the woman replies while she ices a cake.

The voiceover then encourages people to put “an epic reminder” on the fridge for Wednesday the 13th.

BMF is Aldi’s creative agency of record.


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