Alexa understands Aussie slang with Sophie Monk and the Inspired Unemployed

October 6, 2021 9:56

Amazon Alexa & Devices has released a social campaign via Havas Village Australia, starring Sophie Monk and The Inspired Unemployed, titled: ‘Aussies get Alexa. Because Alexa gets Aussies.’

One Green Bean was responsible for the creative, PR and influencer elements of the campaign, which showcases Alexa’s ability to understand both Australian accents and Australian slang terms, like “avo” and “snags”.

In one of the 30-second spots for the campaign, titled ‘Going Shoppin’, Monk is hurriedly listing to Alexa her shopping list, which the device understands and sends to her phone.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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