Former iHeartRadio operations chief Geraint Davies joins Gamurs

Former iHeartRadio executive Geraint Davies has joined Gamurs Group in a move the gaming firm said will “take it to the next level” and drive further expansion.

Davies has accepted the newly created position of chief operating officer, a role he held at iHeartRadio for almost eight years.

He was among several staff placed on the JobKeeper scheme by Australian Radio Network last year but did not return to the network after ARN was no longer able to claim financial help from the Federal Government.

Geraint Davies spent almost seven years at iHeartRadio

In his new role, Davies will oversee day to day operations and lead the strategic direction of Gamurs.

The Sydney-based esports and entertainment network, which lists McDonalds, Red Bull and Intel among its advertisers, claims it reaches 40 million gamers each month following a number of acquisitions in recent years.

Its brands include We Got This Covered, Pro Game Guides, Dot Esports, TouchTapPlay and Gamepur.

Gamurs founder and chief executive Riad Chikhani said: “The GAMURS Group is at a pivotal stage of growth and it is the perfect time to bring on someone with Geraints’ experience.

“His background in media of all genres – including cinema, outdoor, and audio – spans an impressive 30 plus years.”

Chikhani said the firm is seeking further expansion having evolved from a “small media offering to a multi-mast head operator ….serving more than over 40 million users”.

“We are growing at a rapid rate and gaining Geraint will in turn help with our expansion,” he said. “I am excited to welcome Geraint who brings a level of execution that can build on what we do well, expand on it and take it to the next level.”

Davies, who held senior roles at Austereo, APN Outdoor and Horizon Media, said the esport and entertainment publishing sector is at an exciting stage of its development.

“The lines between computer games, movies, sports and entertainment are rapidly merging,” he said. “With a powerhouse of online brands in each of these sectors, the group is ideally positioned to continue its fast profit growth and global audience reach.”

Gamurs said its agency services include influencer activations, digital advertising, native content and sponsorships.

A report by Accenture earlier this year estimated that the gaming industry is worth A$412 billion, more than movies and music combined.

In a sign of the growing focus on gaming, Dentsu last week announced the launch of Dentsu Gaming, a global community designed to tap into the gaming ad market.


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