Alfa Romeo appoints Y&R to creative account

Y&R Melbourne has won the creative account for car brand Alfa Romeo following an “exhaustive” pitch process.

Cummins&Partners was previously the lead creative agency for the brand.

Y&R will manage the creative for the car brand and its vehicles

Fulvio Antonelli, director of marketing and product at Alfa Romeo, said in a statement: “We have a huge 2018 planned with big ambitions for Alfa Romeo in Australia. To realise these ambitions, we needed the right strategic creative agency partner.

“The exhaustive pitch process we went through proved to us Y&R was the best agency to push forward the Alfa Romeo brand in line with what we want to achieve. We are delighted to have Y&R Melbourne on board and cannot wait to start this exciting journey with them.”

Matt Farrugia, managing partner at Y&R Melbourne, added: “We love working with ambitious clients, and are absolutely thrilled to be doing so for such an esteemed brand as Alfa Romeo.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.