F.Y.I.

Alibaba Group and The Peers Project launch new podcast

Alibaba Group Australia and New Zealand and The Peers Project have launched a new podcast on entrepreneurship, The Build Up.

The announcement:

Leading Australian podcast agency, The Peers Project, has partnered with global technology company, Alibaba Group Australia and New Zealand, to launch a new entrepreneurship series ‘The Build Up’.

The new podcast, presented by Alibaba Group, will delve into the journey of entrepreneurship while providing real life advice from young Australian entrepreneurs involved in the country’s
growing start-up sector. Throughout the series, listeners will hear from a diverse range of millennial entrepreneurs and Alibaba industry experts as they demystify start-up culture and relay strategic advice to those wanting to take the entrepreneurial lead.

Taking inspiration from Alibaba Group’s cultural values that have played an important part in the company’s success, The Build Up will explore themes such as ‘Change is the Only Constant’, ‘Learn to Walk Before you Run’, ‘Customers First’ and ‘Trust Makes Everything Simple’.

Designed as a manual for tech-driven start-ups, the ten episode podcast aims to inspire young Australian entrepreneurs with accessible information from trusted sources who have lived the entrepreneurial journey in Australia.

Produced by The Peers Project and hosted by its Chief Executive Officer, Michelle Akhidenor, the series will feature leading Australian entrepreneurs and Alibaba industry experts including Bread Beauty Supply Founder, Maeva Heim, Sarah Agboola, Chief Executive Officer of mtime and Managing Director of Alibaba Group in Australia & New Zealand, Maggie Zhou.

Michelle Akhidenor, Chief Executive Officer of The Peers Project said: “We are so proud to launch a branded podcast series for a leading global technology company and know that young, ambitious entrepreneurs will be able to relate, find inspiration and will enjoy listening to the series,”

“We are thrilled to have collaborated with a progressive brand like Alibaba Group who are looking to support the next generation of entrepreneurs and create content with meaning that their customers and community can also resonate with.”

The first episode of The Build Up will air in February 2020 with new episodes to go live each week. To hear the podcast, listeners can visit Podcast apps, Apple Podcast and Spotify, or The Peers Project website.

Source: The Peers Project media release

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