Aliya Hasan joins strategic insights consultancy Nature
Strategic insights consultancy firm Nature has appointed Aliya Hasan to the newly created role of strategy director, based in Melbourne.
The announcement:
Leading strategic insights consultancy Nature today announced the appointment of Aliya Hasan to the newly created role of strategy director, based in Melbourne.
Aliya brings with her 20 years of strategic planning experience, most recently at The Media Store, where she was head of strategy, working on some of Australia’s biggest FMCG, automotive and services brands.
Her expertise includes a diverse skillset across brand and creative strategy and integrated communications planning.
As a director at Nature, Aliya will bolster the company’s senior leadership team and help elevate its end-to-end brand strategy offer, from development through to in-market evaluation, through her extensive strategic planning expertise and skills.
Her appointment marks an exciting time for Nature, signifying the insights consultancy’s commitment to helping organisations better drive long-term value through their brands.
Nature founder and managing partner, Chris Crook, said: “Bringing Aliya on board in the newly created role of strategy director marks the beginning of a new chapter for Nature. We are so excited to not only have Aliya and her incredible talent, but to further progress our strategic thinking and creative strategy.”
Nature partner and brand lead, Paddy Cain, said: “This new strategy director role will push us beyond our already strong brand credentials and provides our clients with access to the best insights and strategic thinking. We’re looking forward to working with Aliya and welcoming her to the business.”
Source: SKMG
