All I want for Christmas… is an idea
From the looks of the contracted talent and logo at the end, this Sony Christmas campaign is part of an integrated deal with the Seven Network.
No doubt it’s been bought very cost efficiently as a result.
But I suspect the lack of idea will make the buy less efficient than if an ad agency had made it in the first place though.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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And it bet it’s not counted as advertising either, as per recent stories on Media Watch.
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Times must be tough at this former marketing giant. Eeeek.
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Creative is ordinary given the strength of the Sony brand.
Also sounds like a Mariah Carey track in the back ground who is no longer a Sony Music artist. Couldnt find the featured album on iTunes or bandit.FM either.
Seems the Sony companies couldnt align their creatives and executions on this one.
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i used to like Sony…what has happened to them?
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Not very imaginative for such a well know brand…doesn’t make me want to buy anything!
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