All news sites rise with election tide

Nathan Jolly

April 24, 2025 11:59

Although Anthony Albanese didn’t officially call the date until the end of March, federal election fever caught on early for online news readers.

A pending election, Trump’s war on the world, and Cyclone Alfred all resulted in a 4.3% rise in total readership across Australian news sites, to 21.6 million people. All of the top ten outlets in the country gained readers during March.

This is according to the latest Ipsos Iris rankings, which show ABC News has pulled some 900,000 readers ahead of news.com.au, gaining 7% on news.com.au’s more modest 1.3% rise. ABC readership now sits at 13.2 million, compared to news.com.au’s 12.4 million.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.