All Screens sales team shifts at Paramount Australia & New Zealand

Paramount Australia & New Zealand has made some key sales leadership appointments. Under the new changes, all advertising revenue including Network 10, 10 Play and Paramount+ will fall within the national sales All Screens team, led by Lisa Squillace, national sales director, and the state sales directors.

Squillace said: “I am excited to be working across All Screens as we advance to a converged trading model. We have a fantastic team and I look forward to bringing new ways of selling to the market.”

Shani Kugenthiran, Lisa Squillace and Diane Ho

Diane Ho has been appointed to director of digital sales, owning the development and delivery of the Paramount digital sales strategy and national digital advertising

Ho will report to the chief sales officer, Rod Prosser. Working closely with Squillace, Ho and the digital sales team will work in conjunction with the state sales directors, and the broader sales team to unify and monetise Paramount’s digital assets.

Ho said: “I’m thrilled to take on the role of director of digital sales at such an exciting time in our business and industry. As a global media and entertainment company, Paramount is uniquely placed in this market.

“I look forward to working with an exceptional and passionate team on the next phase of our digital growth locally in Australia and delivering strong outcomes for our clients and agency partners.”

Shani Kugenthiran joins Paramount in the newly created role of digital advertising strategy & product director, responsible for digital commercial innovation strategy and progressive client solutions.

Kugenthiran said: “I’m delighted to be driving Paramount’s development of commercial experiences that brings audiences closer to brands. I’m committed to setting new standards for engaging audiences by reinvigorating commercial experiences across our streaming environments with progressive solutions.”


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