Allan Johnston gives thumbs up to new “C’mon Stevo” jingle

Leo Burnett Melbourne has launched a campaign for Cricket Australia putting a new spin on the well-known “C’mon Aussie C’mon” jingle. But is it as catchy?  

The new TV ad created to promote the summer cricket series, features the famous jingle written by Allan Johnston and Alan Morris back in 1978, changing it to “C’mon Stevo C’mon”.

‘Sacrilege!’ some of you might be saying. Or if you’re like me, you may just think it doesn’t have the same infectious quality as the original.

Well, I wanted to find out what Johnston himself thought about the ad.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.