Allan Johnston gives thumbs up to new “C’mon Stevo” jingle
Leo Burnett Melbourne has launched a campaign for Cricket Australia putting a new spin on the well-known “C’mon Aussie C’mon” jingle. But is it as catchy?
The new TV ad created to promote the summer cricket series, features the famous jingle written by Allan Johnston and Alan Morris back in 1978, changing it to “C’mon Stevo C’mon”.
‘Sacrilege!’ some of you might be saying. Or if you’re like me, you may just think it doesn’t have the same infectious quality as the original.
Well, I wanted to find out what Johnston himself thought about the ad.
I like the ad. I just don’t like cricket.
I think what is missing is the voice of Jo singing the song himself.
There was something uniquely Australian the way Jo sung the jingle!
Yeah … what was it?
Golden syrup over blue metal
Unforgetable