Long term isn’t always the answer

Tim Burrowes

November 23, 2009 5:49

“I used to think that Social Media Marketing was all about the long term relationships, the campaign model was the devil’s work! How I was wrong. Luke Slattery founder of Movember flipped this whole idea of long term relationship on its head.”

The Population’s Julian Cole

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.