F.Y.I.

Allen’s and Sportsgirl launch influencer campaign for ‘The Tastiest Beauty’ collection

Sportsgirl and Allen’s have engaged two influencers, Vickie Liu and Kitiya Palaskas, to launch a new ‘The Tastiest Beauty’ collection.

The announcement:

THIS NOVEMBER, ICONIC AUSTRALIAN RETAILER SPORTSGIRL HAS CREATED A DELECTABLE & EXCLUSIVE BEAUTY COLLABORATION WITH THE RENOWNED CONFECTIONERY BRAND ALLEN’S. THE ALLEN’S X SPORTSGIRL BEAUTY COLLECTION SEES TWO ICONIC AUSTRALIAN BRANDS PARTNER TO CREATE THIS SEASON’S TASTIEST BEAUTY COLLABORATION. ALLEN’S X SPORTSGIRL BEAUTY HEROES AUSTRALIA’S MOST-LOVED ALLEN’S TREATS INCLUDING; PEACHES & CREAM, JELLY BEANS, FANTALES, STRAWBERRIES & CREAM, CHOCOLATE FRECKLES, SHERBIES AND THE FAMILY FAVOURITE PARTY MIX. THROUGH THE COLLABORATIONS VIBRANT, COLOURFUL PACKAGING, EACH PRODUCTS SWEET LOLLY SCENTS, THIS IS THE TASTIEST BEAUTY.

THE SEVEN BRAND NEW PRODUCTS INCLUDE A COMBINATION OF SPORTSGIRL
CULT PRODUCTS:
• FANTALES GLOW CREAM – $12.95
• STRAWBERRIES & CREAM BODY SCRUB – $14.95
• JELLY BEAN SCENTED LIP TRIO PACK – $19.95
• NAIL IT PEACHES & CREAM SCENTED NAIL POLISH PACK – $14.95
• SHERBIES ILLUMINATING PALETTE – $19.95
• CHOCOLATE FRECKLE EYESHADOW PALETTE – $29.95
• MAKES SCENTS ALLEN’S PARTY MIX TRIO PACK – $19.95
“ALLEN’S, PROUDLY AUSTRALIAN – THE ICONIC LOLLIES HAVE BROUGHT SMILES TO
AUSTRALIANS FOR GENERATIONS. WE ARE ALWAYS LOOKING FOR NEW, FUN AND

PLAYFUL WAYS TO CONTINUE TO DELIGHT CUSTOMERS AND THE COLLABORATION WITH AUSTRALIAN RETAILER SPORTSGIRL UNDER THEIR BEAUTY OFFERING PROVIDED THE PERFECT OPPORTUNITY. WE ARE THRILLED TO JOIN FORCES WITH SPORTSGIRL TO LAUNCH THE TASTIEST SEVEN PIECE BEAUTY COLLABORATION: ALLEN’S X SPORTSGIRL BEAUTY”, SAYS ANNA STEWART, ALLEN’S SPOKESPERSON.

“CONFECTIONERY IS CURRENTLY TRENDING IN THE BEAUTY SCENE AND WAS THE INSPIRATION BEHIND SPORTSGIRL’S EXCLUSIVE BEAUTY COLLECTION WITH ALLEN’S. WE WERE EXCITED BY ALL THE BRIGHT, FUN AND PLAYFUL DELICIOUS LOLLIES FROM ALLEN’S THAT HOLD A SPECIAL PLACE IN AUSTRALIAN’S HEARTS! THE NOSTALGIC CLASSICS AND VIBRANT COLOURS OF ALLEN’S LOLLIES ARE IN THE PERFECT SHADES FOR COLOUR COSMETICS. WE ARE THRILLED TO HAVE COLLABORATED WITH ALLEN’S AND LAUNCH ALLEN’S X SPORTSGIRL BEAUTY”, SAID SPORTSGIRL BEAUTY BUYER, KATE SYMONS.

TO LAUNCH ALLEN’S X SPORTSGIRL BEAUTY, THE BRAND HAS ENGAGED TWO FEMALE ARTISTS; VICKIE LIU AND KITIYA PALASKAS, WHO EACH WILL BRING TO LIFE THE COLLABORATION THROUGH THEIR UNIQUE AND CREATIVE ABILITIES. VICKIE LIU IS AN AUSTRALIAN-BASED HOME BAKER AND CONTENT CREATOR WITH AN

INSTAGRAM FEED SO GOOD YOU CAN ALMOST TASTE IT. VICKIE LIU WILL TURN THE ALLEN’S X SPORTSGIRL BEAUTY CONFECTIONERY BEAUTY RANGE INTO SERIOUSLY INSTAGRAMMABLE SWEET CREATIONS THAT HER AUDIENCE WILL EAT UP!

KITIYA PALASKAS IS AN AUSTRALIAN CRAFT-BASED DESIGNER, AUTHOR AND SPEAKER WHOSE WORK IS CHARACTERISED BY ITS BOLD COLOURS, KITSCH THEMES AND HUMOROUS NATURE SHE WILL CREATE LARGE SCALE PIÑATA’S THAT WILL HOLD THE ALLEN’S X SPORTSGIRL BEAUTY COLLECTION AND EVERYONE’S FAVOURITE ALLEN’S TREATS.

TREAT YOURSELF WITH THE ALLEN’S X SPORTSGIRL BEAUTY RANGE, LAUNCHING NOVEMBER 1ST ONLINE AND INSTORE AT SPORTSGIRL.

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