Allianz Australia is ‘confident in tomorrow’ via Howatson+Company
Insurance company Allianz Australia has launched a new brand campaign via creative agency Howatson+Company, encouraging Aussies to be ‘confident in tomorrow’.
Launched yesterday, the new campaign ‘Ready’ aims to show how Allianz is there to support customers through change.
Brought to life across three spots by Howatson+Company, its objective is to acknowledge that insurance becomes meaningful in moments of change, and encourages Australians to feel confident and positive about the future.
Allianz Australia’s general manager, marketing, Renee Davidson said: “Allianz has been supporting Australians for over 100 years. And, as part of the world-wide Allianz Group, which supports 122 million customers in over 70 countries, we benefit from incredible insight to inform our products and services. We believe this puts us in an unrivalled position to support our customers to be ready for what’s next.”
She said the new spots try to drive an emotion connection with customers, with “the feeling of being insured by Allianz, knowing that our cover is designed to meet real and practical needs”.
“Whether our customers are looking at lending their car to a friend, getting an electric vehicle, moving home, growing their business or preparing for our changing weather, we believe that the most valuable thing an insurer can provide is confidence in tomorrow.”
Gavin Chimes, executive creative director at Howatson+Company, said: “‘Ready’ is a platform that carves out new space for Allianz in the insurance category. Instead of focusing on disaster, it positions Allianz as optimistic in the face of change, preparing Australians for a confident tomorrow.
“While preparation is often seen as bracing for the worst, ‘Ready’ reframes preparation to encourage Allianz customers to feel excited and assured about the future.”
The campaign is rolling out across TVC, cinema, YouTube, digital, print and OOH.
Other assets:
Credits:
Agency: Howatson+Company
Production: Finch
Post production: Heckler & Soundtree Music
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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