Why losing the Melbourne Cup is actually a good thing for Ten
Another contender in the dramatic race to obtain the Melbourne Cup’s broadcast deal dropped out last week, as Network 10 declared that it will no longer bid for rights to air the event after this year’s carnival.
This makes yet another dent in Ten’s sports lineup, which despite having codes like the Australian Grand Prix and the A-Leagues, has a glaring absence of top-tier competitions.
Not to mention that the network now has the commercial focus of global owner Paramount as a priority, evidenced by moves such as the rebrand of 10 Shake to the Nickelodeon channel.
