Allianz cheers for Australia in new Olympics campaign

To mark the Paris 2024 Olympic and Paralympic Games soon, the Worldwide Insurance Partner, Allianz, has released a fresh brand campaign, via Howatson+Company.

The campaign plays upon the ‘Ahhh’ sound heavily associated Allianz, and, co-incidentally, the cheer Australians make. With this in mind, the creative “will … create a uniting cheer” to leverage “everyday Australians cheering on their nation”, ultimately making the Allianz brand synonymous with the 2024 Olympic and Paralympic Games.