Allianz cheers for Australia in new Olympics campaign

To mark the Paris 2024 Olympic and Paralympic Games soon, the Worldwide Insurance Partner, Allianz, has released a fresh brand campaign, via Howatson+Company.

The campaign plays upon the ‘Ahhh’ sound heavily associated Allianz, and, co-incidentally, the cheer Australians make. With this in mind, the creative “will … create a uniting cheer” to leverage “everyday Australians cheering on their nation”, ultimately making the Allianz brand synonymous with the 2024 Olympic and Paralympic Games.

“‘Aahhh’ is the sound we made when Cathy Freeman sprinted into history, it’s the sound that we made watching the Courtney Vine score ‘that goal’, and it’s how we will celebrate every time an Aussie achieves the remarkable in Paris,” said Shez Ford, chief general manager, consumer at Allianz.

“Sport is a huge part of Australian communities and lives. And our Olympic and Paralympic partnership provides us with the opportunity to bring to life the every day Australians we serve that will be cheering our athletes on in their living rooms, in pubs and anywhere they can find a TV or Phone.”

Howatson+Company’s Renee Hyde, group managing director, added: “This campaign captures the joy of celebrating our country’s best. The Olympic and Paralympic Games unite our nation – bringing communities together all over Australia.”

The campaign is rolling out across TV, OOH and audio, with live activations and social-led activity led by Eleven PR.


Creative agency – Howatson+Company

Production company – DIVISION
Director – Riley Blakeway
Executive producer & MD – Genevieve Triquet
Executive producer – Morgan Benson-Taylor
Producer-/ Holly Winter
DOP – Andy Gough
Casting – Byrne Casting

Post production – Heckler
Editor – Andrew Holmes
Colourist / Fergus Rotherham

Music – Mosaic

PR agency – Eleven PR

Media agency – Wavemaker

Social media agency – Howatson+Company


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