Equip Super releases new campaign following cummins&partners pitch win

After securing cummins&partners via a pitch process, superfund brand Equip Super has launched a new campaign to demystify the uncharted waters of ‘near retirement’.

The campaign sees the aforementioned agency and brand collaborating on a creative work that acknowledges that Australia’s superannuation system can be complicated for its intended users. Consequently, the platform is designed to offer oncoming retirees guidance, advice, and a space to ask whatever questions they wish.

“Equip Super is focused on providing to its members the best care and returns, as we have aimed to do over the last 90 years it has done over the last 90 years,” said Equip Super’s chief technology and transformation officer, Brent Retallick.