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Allianz moves away from direct ads with new life insurance spot

Allianz has turned to family life and dinosaurs for its new ad for its life insurance products, with a father and son playing together.

The ad, by MercerBell starts with a boy playing with toy dinosaurs before asking his dad who would look after him if they came alive and ate him, leaving him stumped for an answer.

David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”

Dominic Brandon, head of brand and marketing added: “This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”

It launches on TV this Sunday with 30 second and 15 second versions, and will be supported online and in print.

Credits:

Group Manager, Marketing and Brand – Dominic Brandon

Senior Marketing Manager – Russell Walsh

Marketing Manager – Effi Gastelaars

Marketing Service Manager – Margarita Ballon

Executive Creative Director – David Bell

Senior Copywriter – Rob McEvoy

Senior Art Director – Paul ‘Critchpiece’ Critchley

Account Director – Tim Barrett

Account Manager – Jen Curran

Agency Producer – Baz Milas

Director – Dave Wood, Plaza Films

Producer – Lee Thomson, Plaza Films

Production – White Chocolate

Sound – SongZu

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