Allianz moves away from direct ads with new life insurance spot
Allianz has turned to family life and dinosaurs for its new ad for its life insurance products, with a father and son playing together.
The ad, by MercerBell starts with a boy playing with toy dinosaurs before asking his dad who would look after him if they came alive and ate him, leaving him stumped for an answer.
David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”
Dominic Brandon, head of brand and marketing added: “This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”
It launches on TV this Sunday with 30 second and 15 second versions, and will be supported online and in print.
Credits:
Group Manager, Marketing and Brand – Dominic Brandon
Senior Marketing Manager – Russell Walsh
Marketing Manager – Effi Gastelaars
Marketing Service Manager – Margarita Ballon
Executive Creative Director – David Bell
Senior Copywriter – Rob McEvoy
Senior Art Director – Paul ‘Critchpiece’ Critchley
Account Director – Tim Barrett
Account Manager – Jen Curran
Agency Producer – Baz Milas
Director – Dave Wood, Plaza Films
Producer – Lee Thomson, Plaza Films
Production – White Chocolate
Sound – SongZu
Is that the kid from the pirate MasterCard ad? Love that ad. Nice homage to the old HBA ‘head went that way…’ ad. Although the diction is a bit tricky to pick up with the kid.
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Aaaaaaah like it 🙂
And I love that kid too, he’s well cute.
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@Ryan 3:31 – It so is. Mercer Bell also rep MC too…Interesting. He’s growing up though, cutie.
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