Allianz moves away from direct ads with new life insurance spot

Allianz has turned to family life and dinosaurs for its new ad for its life insurance products, with a father and son playing together.

The ad, by MercerBell starts with a boy playing with toy dinosaurs before asking his dad who would look after him if they came alive and ate him, leaving him stumped for an answer.

David Bell, ECD at MercerBell, said: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”