Video hangout with PRIA deputy president Allison Lee

The deputy president of the Public Relations Institute of Australia Allison Lee joined Mumbrella on Friday in a series of hangouts with marketing industry association heads.

During the hangout Lee talked about PRIA’s goals for the year, why using the advertising value equivalent measurement was bad for the industry, and the what was needed to dispel public and marketer’s misconceptions about the industry.

Lee is an award winning PR practitioner with more than 20 years in the industry and is the founder of Impact Communications. As well as her national role with PRIA she is also chair of its Golden Target Awards committee and the Registered Consultancy Group.