Video hangout with PRIA deputy president Allison Lee

The deputy president of the Public Relations Institute of Australia Allison Lee joined Mumbrella on Friday in a series of hangouts with marketing industry association heads.

During the hangout Lee talked about PRIA’s goals for the year, why using the advertising value equivalent measurement was bad for the industry, and the what was needed to dispel public and marketer’s misconceptions about the industry.

Lee is an award winning PR practitioner with more than 20 years in the industry and is the founder of Impact Communications. As well as her national role with PRIA she is also chair of its Golden Target Awards committee and the Registered Consultancy Group.

Last year the association went through major changes with Mike Watson taking over the presidency from Terri-Helen Gaynor last February amid a raft of board changes. It was also revealed at its annual conference the institute had made a loss in the last three financial years, and had looked at merging with another PR industry body.

As well as PRIA Lee will talk about the challenges facing PR practitioners in 2015, including the widening scope and remit of roles, changes to the media in recent years and its place in the communications industry.

The hangout will be hosted live on this page from 1pm AEDST, and you can put your questions on social media via the hashtag #askPRIA or in the comment thread below.

 Related hangouts: 



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.