Allianz targets small business owners in new campaign from MercerBell

Allianz is targeting small business owners with a new campaign in an effort to generate awareness and drive quotes for its small business insurance products.

The campaign, from MercerBell, features three small business owners, working in retail, building and hairdressing, who are faced with a problem. The spot aims to position Allianz as the insurance provider that does the hard work to sort it out.

MercerBell creative group head Liz Kain said: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”

Complementing the 30-second ad is a 15-second edit and print and online media.


Client: Allianz

  • Dominic Brandon – Group Manager, Marketing and Brand
  • Russell Walsh – Senior Marketing Manager
  • Effi Gastelaars – Marketing Manager
  • Margarita Ballon – Marketing Services Manager 

Creative Agency: MercerBell

  • David Bell – Executive Creative Director
  • Liz Kain – Creative Group Head
  • Shelley Dodd – Senior Copywriter
  • Tony Homan – Senior Art Director
  • Tim Barrett – Account Director
  • Jennifer Curran – Account Manager
  • Baz Milas – Agency Producer


  • Eddy Bell – Director, 8
  • Annie Schutt – Producer, 8
  • White Chocolate – Post
  • Song Zu – Sound

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