Allianz targets small business owners in new campaign from MercerBell

Allianz is targeting small business owners with a new campaign in an effort to generate awareness and drive quotes for its small business insurance products.

The campaign, from MercerBell, features three small business owners, working in retail, building and hairdressing, who are faced with a problem. The spot aims to position Allianz as the insurance provider that does the hard work to sort it out.

MercerBell creative group head Liz Kain said: “The creative does a great job in adapting and extending the ‘Ahhh moments’ campaign, while making it relevant to a small business.”