Allianz continues with two year old ‘Ahh-lianz’ campaign from MercerBell

Miranda Ward

March 5, 2014 12:55

Allianz is continuing with it’s ‘Ahh-lianz’ campaign which has been running for two years, with a new ad from MercerBell featuring a number of new ‘Ahhh moments’.

The commercial features people reacting to their damaged property and ends with the tagline “You’ll be okay with Allianz”.

https://www.youtube.com/watch?v=e7WcpMBYbJ4

Group manager marketing and brand for Allianz Dominic Brandon said: “Almost immediately we saw quotes and sales increase and in the two years since then, our brand recognition has doubled.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

accidents Allianz insurance MercerBell

2 COMMENTS

Disco Stu 6 Mar 14

Ahhhhhhh they going to stop making these annoying ads soon!?

User ID not verified.

Mac_H 9 Mar 14

Oddly – these ads have the opposite affect on me. It just makes me angry that, if I were to use Alliance insurance, my fees would be going to pay people who spill things while redecorating.

Why should my hard-earned cash go to pay for *their* decorating mistakes? Do I get a discount for not redecorating?

User ID not verified.