Allure Media nabs two senior Videology executives

Allure Media, the digital publisher responsible for Business Insider Australia, Gizmodo and Lifehacker, has announced the appointment of former Videology managing director Sarah Wyse, with Gemma Labadini also moving across.

New chief revenue officer for Allure Media Sarah Wyse

New chief revenue officer for Allure Media Sarah Wyse

Wyse will take on the role of chief revenue officer and Labadini has been appointed business development manager.

The two senior hires will help deliver on Allure’s ambitious growth plans for 2017, the publisher said in a statement.

Allure Media CEO Jason Scott said the highly experienced media executives had strong product knowledge, established agency and brand relationships, and a proven track record of delivering commercial solutions – which fits well with Allure’s intended growth trajectory.

“We are focussed on creating a portfolio of brands that people love, and that portfolio is growing,” Scott said. “The growth over the last three years has triggered the new roles as we continue to build the muscle needed to take advantage of the many opportunities available to us.”

Allure Media's recently appointed business development manager Gemma Labadini

Allure Media’s recently appointed business development manager Gemma Labadini

Wyse, who has 15 years’ experience in media, technology and advertising, will join the publisher in February after two-and-a-half years as managing director, Australia and New Zealand at Videology. She has also previously worked with TVN (now Tremor) and Ninemsn as national video sales manager.

Labadini, who started with Allure last week, also joins from Videology and has previously worked in the media sector in the UK and Australia for companies including MEC, Global Radio and Fairfax Media.

In 2016, Allure Media expanded its product stable with the launch of Kin Community Australia. The publisher was also recognised for Launch of the year at the Publish Awards for the launch of the Who What Wear Australia network.



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