Global PR alliance PROI Worldwide expands crisis team

PROI Worldwide, a partnership of over 70 agencies spanning five continents, has bolstered its global crisis team with a raft of appointments, including SenateSHJ, PROI-Australia & New Zealand’s CEO Neil Green taking on the position of vice chairman of the Asia Pacific Crisis Group.

PROI WorldwideLena Soh, managing partner for Huntington Communications, PROI Singapore, has also been named as a vice chairman of the Asia Pacific Crisis Group – covering agencies situated across China, Japan, India, Australia, New Zealand, Vietnam, The Philippines and Singapore.

The alliance has appointed Caroline Duffy, a founding partner of Jackson Spalding, PROI Atlanta as chairman of the Americas Crisis Group – which includes agencies across North America, Central America and South America. Andy Likes, senior vice president for The Vandiver Group, PROI-St. Louise was named vice chairman.

The agency has also appointed two new vice chairmans of the EMEA Crisis Group, Marcel Trachsel, managing partner of internal and external communications, PROI Switzerland and Tobias Muller, managing partner for Klenk and Hoursch, PROI Germany.

Allard van Veen, global managing director at PROI Worldwide said: “Helping companies and brands prepare for international crisis situations are an essential part of reputation management. PROI crisis communication professionals ensure local language and cultural nuances are managed, as well as advising on the best responses to mitigate national, regional and global situations.

“We understand access to senior experienced professionals before, during and after a crisis can make all the difference when it comes to preparation, response and recovery,” he said.

PROI Worldwide has more than 70 agencies exceeding 5,000 staff.


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